97% of farmers use printed information most frequently, specifically ag magazines/newspapers. 81% of farmers report using ag magazines or newspapers as their top resource for learning about new products. 79% of farmers indicate that digital media will increase or stay the same in importance over the next 3- 4 years.
Traditional media maintains a power in agriculture balanced by an ever increasing importance surrounding digital.
LAN is comprised of states that collectively represent..
9,516,000 + 297,098 BEEF COWS BEEF FARMERS
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